Project Background
The.H is located in Xi’an, an ancient city with a long history and profound cultural context. It inherits the classic charm of the past, and meanwhile incorporates futuristic, avant-garde elements. Inspired by beer-brewing culture, SALONE DEL SALON adopted “sticks” as the medium of spatial narratives, and worked to create a distinctive bar & restaurant space with a unique ambience.
Interior Renderings
The Chinese word spelt “ZAO”, refers to “handmade craftsmanship” and is the core of the client's values. The brand focuses on creating fully handcrafted products, rather than process semi-finished products sold on the market. The project well inherits and interprets the spirit of craftsmanship, and integrates it into the spatial design, by drawing inspiration from the client’s previous technical background in a brewery and the chef’s years of working experience in Britain.
The character “ZAO” (in Chinese spelling) can be seen everywhere. Guests can catch it at a casual glance, no need to look for it. It can be found on the reddish copper wall highlighted by light beams, or above the entrance emitting white light. In addition, there is a huge catchy letter “Z” at the center of the space, as well as a large number of “ZAO” characters illuminated by red light.
The spatial layout seems to be in disorder, but actually it is subtly arranged in a symmetrical yet staggered manner. Reasonable and smooth service circulation routes not only ensure the spatial order, but also improve guests’ multi-sensory experiences. The design solutions and elaborate spatial organization show ingenuity both at macro and micro levels.
Copper elements outline atmospheric expressions unique to beers. Complemented by lighting, the vertical red “sticks” become a visual highlight, producing a unique vibe.
No matter how “stick” is presented, visually or consciously, it carries a rich culture and links the past and future.
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