Project Background
Lana Fashion Shop is a retail shop located in Qatar, Ezdan Mall. Lana fashion is a shop that sells handmade and luxury purses, abayas, scarfs, belts, and accessories for women.
Project Concept
The Concept was taken from the Lotus leaves that is shown in the Logo of Lana Fashion, in addition to the simplicity of the modernism in selling unique modern items. The gold and gray colors was the choice to show luxury.
Project Highlights
I worked on the Logo and the font name in Arabic and English Language for the exterior shop display as it's one of the regulations of the mall.
The ceiling played a big role to transform the logo into a real dcor concept.
Applied a smart partitioning for the zones need for the guest area and storage one with an innovative private fitting room.
Guest corner zone is necessary near a huge multifunction skin that includes a Television for advertisement and a Lotus leaf skin with indirect lighting. As it plays a cabinet role from the backside. This cabinet separates the guest area from the workshop and storage in behind.
Spatial Composition
Ezdan Mall is one of Doha's top spots for fast fashion, It is a gathering place for people of all ages to shop and dine.
Materials & Processing Technology
Wood veneer finish for the shelves and displays ad for the low counters and cabinets
Beige marble finish for the floor tiling and skirtings.
Middle floor parquet finish tiles with a 5cm gold frame.
Off-white paint finish for the walls and false ceiling.
Gold metal finish for wall hangers, lotus skin design near office table and guest sofa. The gold plated finish is used also in some furniture items and frames for glass displays as for ceiling logo as well.
Floor Plan
Furniture plan. This plan transforms the circulation with respect to furniture and variable items' display.
Builders Plan, The plan is just for execution work.
Section A-A'. This section includes annotations and dimensions.
Section B-B' and D-D'. The sections include annotations and dimensions.
Section C-C'. This section includes annotations and dimensions.
Section E-E'. This section includes annotations and dimensions.
Section F-F''. This section includes annotations and dimensions.
Exterior front view elevation with annotations and dimensions.
Details sheet 1. Include details for all displays types, sizes, material in addition to annotations and dimensions.
Details sheet 2. Include details for all displays types, sizes, material in addition to annotations and dimensions.
Interior Renderings
Front view 3D render, shows the large exterior display for mannequin, and small accessories display in the middle.
3D rendering image for the interior overall look with respect to material and furniture in addition to the middle and the side displays.
This 3D rendering shows the office table in the far left side and the middle accessories display. The accessories displays have a movable topper glass with gold thin frame.
3D rendering image for the guest area near the partition that holds the television for advertising.
3D rendering shows the office table and the guest armchairs near the Abaya's wall display. The fitting room is located behind the office wall for a fast service and with a thick private entrance.
3D rendering shows the whole guest area of the shop from a top security camera.
Close-up 3D rendering to show the high shelve for purse display and the low bench for clothing display.
Construction Drawing - Ceiling Plan
RCP Plan. Reflected ceiling plan for gypsum work and for the lighting distribution.
Comments
Feedback from Buyer