Project Background
Seoul - Featuring the "Home of Sport" concept, adidas has opened its first Asia Pacific flagship store in the unique and bustling shopping district Myeongdong, a must-visit spot in South Korea. Various Associates, the only Chinese design firm that participated in the flagship design, partnered with adidas to extract local Korean elements and blend them with adidas brand personality, creating a "home of sport" with closer connections and deeper resonance with local customers. The store integrates
Interior Images
Seoul - Featuring the "Home of Sport" concept, adidas has opened its first Asia Pacific flagship store in the unique and bustling shopping district Myeongdong, a must-visit spot in South Korea. Various Associates, the only Chinese design firm that participated in the flagship design, partnered with adidas to extract local Korean elements and blend them with adidas brand personality, creating a "home of sport" with closer connections and deeper resonance with local customers. The store integrates
Seoul - Featuring the "Home of Sport" concept, adidas has opened its first Asia Pacific flagship store in the unique and bustling shopping district Myeongdong, a must-visit spot in South Korea. Various Associates, the only Chinese design firm that participated in the flagship design, partnered with adidas to extract local Korean elements and blend them with adidas brand personality, creating a "home of sport" with closer connections and deeper resonance with local customers. The store integrates
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